UPC – Choose from 50 TV channels
To build brand awareness, recognition and product preference for this Swedish cable TV network, we wanted the advertising to be entertaining by itself. We used the subway billboard series in a cinematic way to tell a recognizable story amusingly. The comic-strip communication concept, sucessfully launch with the campaign ”The Battle Of The Remote Control”, had now become the signum of an UPC-campaign. Therefore, we continued to explore the possibilities of the subway series. Everyone knows that TV is the world's best everyday escape. Why not just say it as it is? Of course with a twinkle in the eye. With the image composition, we wanted to enhance and dramatize the emptiness and lack of connection between people.
To build brand awareness, recognition and product preference for this Swedish cable TV network, we wanted the advertising to be entertaining by itself. We used the subway billboard series in a cinematic way to tell a recognizable story amusingly. The comic-strip communication concept, sucessfully launch with the campaign ”The Battle Of The Remote Control”, had now become the signum of an UPC-campaign. Therefore, we continued to explore the possibilities of the subway series. Everyone knows that TV is the world's best everyday escape. Why not just say it as it is? Of course with a twinkle in the eye. With the image composition, we wanted to enhance and dramatize the emptiness and lack of connection between people.
