UPC – The Battle Of The Remote Control
To build brand awareness and preference for this Swedish cable TV network, we wanted the advertising to be entertaining by itself. We used the subway billboard series in a cinematic way to tell a recognizable story amusingly. The battle of the remote control, “35 Channels for every taste”, dramatizes the luxury of having too many channels to choose between. The campaign gained a lot of attention, both in the target group and the global advertising community. Together with the follow-up campaign “35 Channels for Christmas” the campaigns have been awarded in national as well as international advertising awards. The campaigns have also participated in several different international industry magazines and books. The use of the billboard media in this sequential way had, at the time, us knowingly, never been done before.
Awarded both nationally and internationally. Awarded Gold in The Swedish Golden Egg, Gold in Art Directors Club of Europe and Gold in Epica.
“To use the TV sofa as the battle-ground in the advertising for a TV channel supplier might seem obvious. So obvious that it’s quite simply pure genious. And something that brilliant cannot possibly be rewarded with anything less than a Golden Egg”, Jury Motivation, The Swedish Golden Egg.
Photgraphy: Henrik Halvarsson
To build brand awareness and preference for this Swedish cable TV network, we wanted the advertising to be entertaining by itself. We used the subway billboard series in a cinematic way to tell a recognizable story amusingly. The battle of the remote control, “35 Channels for every taste”, dramatizes the luxury of having too many channels to choose between. The campaign gained a lot of attention, both in the target group and the global advertising community. Together with the follow-up campaign “35 Channels for Christmas” the campaigns have been awarded in national as well as international advertising awards. The campaigns have also participated in several different international industry magazines and books. The use of the billboard media in this sequential way had, at the time, us knowingly, never been done before.
Awarded both nationally and internationally. Awarded Gold in The Swedish Golden Egg, Gold in Art Directors Club of Europe and Gold in Epica.
“To use the TV sofa as the battle-ground in the advertising for a TV channel supplier might seem obvious. So obvious that it’s quite simply pure genious. And something that brilliant cannot possibly be rewarded with anything less than a Golden Egg”, Jury Motivation, The Swedish Golden Egg.
Photgraphy: Henrik Halvarsson
UPC – 35 Channels for Christmas
In the follow-up campaign "35 Channels for Christmas", we wanted to build brand recognition and further develop the comic strip communication concept successfully launched in the previous campaign "The Battle of the Remote Control". In this campaign, we are dramatizing the luxury of having too much great TV entertainment over the Holidays.
In the follow-up campaign "35 Channels for Christmas", we wanted to build brand recognition and further develop the comic strip communication concept successfully launched in the previous campaign "The Battle of the Remote Control". In this campaign, we are dramatizing the luxury of having too much great TV entertainment over the Holidays.
