Pepins – International Women’s Day, PR- / Brand Awareness Campaign
Pepins is a Swedish fintech company democratizing investments in scale-ups outside the stock market. Through Pepins’ crowdfunding platform, everyone can invest from SEK 500 in the fastest-growing part of the economy, an asset class previously limited to a few people with large capital and networks.
During International Women’s Day on the 8th of March, we launched a Social Media and PR campaign to gain attention around the inequality of high potential investments. In Sweden, seven times more men than women own shar in fast owing scale-ups.
Pepins Brand Identity
Pepins is a Swedish fintech company democratizing investments in scale-ups outside the stock market. Through Pepins’ crowdfunding platform, everyone can invest from SEK 500 in the fastest-growing part of the economy, an asset class previously limited to a few people with large capital and networks.
During International Women’s Day on the 8th of March, we launched a Social Media and PR campaign to gain attention around the inequality of high potential investments. In Sweden, seven times more men than women own shar in fast owing scale-ups.
Pepins Brand Identity
“Women own. Not.” International Women’s Day, Brand Awareness Campaign – ads in News Media Outlets, Paid Social as well as Content Marketing and PR.
Copy: Women own. Not.
An equal society requires equal ownership. Nevertheless, 60% more men than women own shares in Swedish companies. We think that is wrong. Until March 11, therefore, all women who become members receive SEK 100 to use for investments at Pepins.com
International Women’s Day, Brand Awareness Campaign – Landing Page.
Så investerar du långsiktigt i bolag utanför börsen
Så lite äger svenska kvinnor jämfört med män
Fler jämställda företag ... Kvinnligt ägande, därför är det så viktigt
PR Campaign in Business News Media Outlets.
