Pepins – Brand Identity, Brand Tonality, Visual Expression
Pepins is a Swedish fintech company that democratizes investments in scale-ups outside the stock market. Through Pepins’ crowdfunding platform, everyone can invest from SEK 500 in an asset class that was previously limited to a few people with large capital and networks. At Pepins Market, a secondary market for unlisted shares, monthly trading is conducted according to a unique model for concentrated liquidity. In this way, the entire Swedish population can take part in the fastest-growing part of the economy at the same time as promising companies receive capital for their continued growth journey.
My main responsible as a Creative Director at Pepins was to grow the base of customers and members by increasing brand awareness among a broader target group of investors outside the finical industry. My ambition was therefore to create a playful and accessible brand, that does not feel cool and distant. We needed to communicate the advantages of early-stage investments in growth companies in an easily understandable and memorable way. During my three years at Pepins, the number of members increased yearly by an average of 50%.
The Brand Identity was implemented as UX/UI-design in product (a trading and an e-com platform and a share holder community) and in different types of branded campaigns, assets and marketing activities.
Pepins is a Swedish fintech company that democratizes investments in scale-ups outside the stock market. Through Pepins’ crowdfunding platform, everyone can invest from SEK 500 in an asset class that was previously limited to a few people with large capital and networks. At Pepins Market, a secondary market for unlisted shares, monthly trading is conducted according to a unique model for concentrated liquidity. In this way, the entire Swedish population can take part in the fastest-growing part of the economy at the same time as promising companies receive capital for their continued growth journey.
My main responsible as a Creative Director at Pepins was to grow the base of customers and members by increasing brand awareness among a broader target group of investors outside the finical industry. My ambition was therefore to create a playful and accessible brand, that does not feel cool and distant. We needed to communicate the advantages of early-stage investments in growth companies in an easily understandable and memorable way. During my three years at Pepins, the number of members increased yearly by an average of 50%.
The Brand Identity was implemented as UX/UI-design in product (a trading and an e-com platform and a share holder community) and in different types of branded campaigns, assets and marketing activities.
