"Worlds Smallest Flatscreen" – Sony Xperia Arc, PR Launch Campaign
As part of positioning the Sony Xperia Arc as the premier entertainment mobile, we created a PR campaign directed to selected journalists and tech influencers. One of the main advantages of Sony Xperia is the fantastic image reproduction, especially when it comes to streaming movies. We wanted to associate the Xperia Arc with a TV-flatscreen, so we packed the mobile in an exclusive TV-like mini box and delivered it to the journalists and influencers. The PR campaign resulted in a large number of unboxing clips on social media.
As part of positioning the Sony Xperia Arc as the premier entertainment mobile, we created a PR campaign directed to selected journalists and tech influencers. One of the main advantages of Sony Xperia is the fantastic image reproduction, especially when it comes to streaming movies. We wanted to associate the Xperia Arc with a TV-flatscreen, so we packed the mobile in an exclusive TV-like mini box and delivered it to the journalists and influencers. The PR campaign resulted in a large number of unboxing clips on social media.
