Noir Stockholm Hair Care – Brand tonality and Copywriting for Packaging, PR and e-com. In total + 20 products.
BEACH MUSE
Sea Minerals Spray
This is you going West Coast.
Just spray and you are thousands of miles
from the cold and grey.
Sea. Sun. Breeze.
And some deep moisturizing magic from the ocean.
Now, at least your hair is acting sunny and laid back
in a very sexy, confident way.
You look perfectly undone in a perfectly done way.
EDITORS CHOICE
Silk Cream
Silky luster, movement, and texture.
Just one last touch and you are good to go.
Mold the shape, tame the frizz, and quench with moisture.
Instant conditioning and style, every time you need it.
Say hello to a new classic.
PICTURE PERFECT
Finishing Spray
All of a sudden, every strand of hair is in place.
You are picture-perfect. Just fix and freeze.
If you change your mind, start over again.
And again.
This weightless hairspray will wrap it up every time.
With steady hold and unique flexibility.
Brushable, restylable, and totally addictive.
EDITORIAL SWIRL
Curl cream
Make those curls fall deep and bounce high.
Make them strong and make them hold.
Soft and supple, swirly and lush,
this cream will bind it all together and make it shine.
Go ahead, dive into that sea of perfect curls.
SAHARA LOVE STORY
Dry Shampoo-Texture Spray
Like windy hair, light-hearted and free.
A little love story can be good.
It can be your best friend on a lousy hair day.
It can refresh, add volume and build texture.
Effortless, with an elegant blond and powdery tone.
DEAR DARKNESS
Dry Shampoo-Texture Spray
Like the darkest night, smooth and forgiving.
Darkness can be good.
It can be your best friend on a lousy hair day.
It can refresh, add volume and build texture.
It can easily make everything look a lot better.
Effortless, with an eternally elegant dark tone.
GRAND AMBITION
Volume Spray
Moving, dancing, and flowing, as if in slow motion.
Dare to dream of big.
This ultrafine spray,
with its super-moldable micro mousse formula,
will give you a bounceable, elastic hold
for a natural flow and the volume of your dreams.
Once again, less is less, and big is bigger.
THE POMADE
Texture Pomade
For the impeccably neat or the sensually soft.
For the glossy and wet or those long loose waves.
What ever your style, well-groomed or not,
this luxurious pomade will never go dry on luster and shine.
THE SHINING
High Reflecting Shine Spray
Brilliance and glow, radiance and luster.
Beauty shines.
Conveniently enough all you need is in this can.
An air-light glossifyer that adds shimmer and sheen
whenever needed.
Holds frizz, illuminates highlights,
and even provides UV protection.
Dullness defeated at last.
GRAND OPENING
Volume Conditioner
Make it flow. Make it show.
Make it full-on glamorous and grand.
This extremely light weighted volume-building conditioner,
packed with protective botanical extracts and proteins offers full-service nurture and care –
leaving your hair fuller, lighter, and easier to handle.
EPIC TREAT
Deep Conditioning Treatment Mask
To put it simply: This is epic.
A uniquely lightweight deep conditioning mask,
so stuffed with nourishing hair care ingredients
it starts repairing split ends and rebuilding damaged hair
from the first treatment.
Even the most hopeless mop of hair can be rescued.
Believe us. We see it happen every day.
PASTE POETRY
Texture and Definition Paste
Work this paste.
Then sit back and let it work for you.
This lightweight, unique blend of natural waxes
and deep-nourishing oil gives fantastic texture
and definition as well as an elastic hold.
It performs its poetry in silence, without bothering you
with the slightest grease or heavy presence.
COLOR BOUQUET
Color Treatment Shampoo
Tinted glow or subtle saturation, intensely rich or icy pale.
Whatever your favorite hues are in the bouquet of color,
they all need care and protection to retain their glaze.
This treatment shampoo will equally love all your flourishing shades.