Hello People in Power!
A campaign awarded Gold in the Swedish Golden Egg festival, category Non-profit Organizations.
Phase 1 - The Name collection
During The Almedal Week (the main political event in Sweden), the Fairtrade ambassadors collected signatures for a "Call for Fair Trade!". The collection of names was to be sent to "those who have the power to change". The protesters signed with their name and address.
A campaign awarded Gold in the Swedish Golden Egg festival, category Non-profit Organizations.
Phase 1 - The Name collection
During The Almedal Week (the main political event in Sweden), the Fairtrade ambassadors collected signatures for a "Call for Fair Trade!". The collection of names was to be sent to "those who have the power to change". The protesters signed with their name and address.
Awarded with a Gold Egg in the Swedish Golden Egg Festival.
Phase 2 - The follow-up
Instead of doing the expected thing and sending the collection of names to typical people in power, such as politicians and organizations, it was sent back to the real people in power - those who signed themselves!
Instead of doing the expected thing and sending the collection of names to typical people in power, such as politicians and organizations, it was sent back to the real people in power - those who signed themselves!
