Dagens Industri – The numer one daily economic news outlet in Sweden. A B2B-campaign to attract advertisers during a time of recession.


Headline “Finally recession!”
Tagline: “Gain market share. Advertise when everyone else cuts back.”


Tagline: “Gain market share. Advertise when everyone else cuts back.”

“All this can be yours.”
Tagline: “Gain market share. Advertise when everyone else cuts back.”