MER – Älska MER Relaunch Campaign
Our assignment was to develop a new communication concept for MER, a Swedish soft drink from the 70-ties. Instead of inventing something new, we decided to go back to the roots and build a concept around the original brand pay-off from the 70-ties: "Älska MER" (meaning "Love MORE"). A well-known and much-loved slogan with strong nostalgic values, even among young teens in Sweden. At the time you could still find vintage t-shirts, stickers, and more with the original "Älska MER" print in second-hand stores around the country.
The Campaign was awarded with a Silver Egg (category “Integrated Campaigns”) in the Swedish Egg Awards.
Our assignment was to develop a new communication concept for MER, a Swedish soft drink from the 70-ties. Instead of inventing something new, we decided to go back to the roots and build a concept around the original brand pay-off from the 70-ties: "Älska MER" (meaning "Love MORE"). A well-known and much-loved slogan with strong nostalgic values, even among young teens in Sweden. At the time you could still find vintage t-shirts, stickers, and more with the original "Älska MER" print in second-hand stores around the country.
The Campaign was awarded with a Silver Egg (category “Integrated Campaigns”) in the Swedish Egg Awards.
Out Of Home
Illustration by Eric Ericsson (who also was part of the creative team)
Alternative Media
Illustration by Eric Ericsson (who also was part of the creative team)
“The Kiss” – Spread AdAwarded in The Bonner Magazine Competition ”Nya Uppslag” (Best Use of Media, Spread Ad), category Art Direction.
TVC – "Girls Talk, Boys Talk", directed by Ruben Östlund.
A series of four commercials shown like a sequel in the same commercial break (with other ads in between).
Follow up TVC – Mini MER, new Flavor Launch
Out of Home – Mini MER,
New Flavour Launch Campaign
An outdoor campaign that changed motifs when darkness fell. The silhouette of three different couples making out was printed on the back and only appeared when the billboard was lit.
New Flavour Launch Campaign
An outdoor campaign that changed motifs when darkness fell. The silhouette of three different couples making out was printed on the back and only appeared when the billboard was lit.
