Yoggi Core Brand Packaging Redesign
Relaunch and repositioning of the Yoggi Core Brand. Packaging design based on a master brand strategy.
In consumer tests we noticed that the consumers had an
Relaunch and repositioning of the Yoggi Core Brand. Packaging design based on a master brand strategy.
In consumer tests we noticed that the consumers had an
Previous, Old Design
Increased branding and stand out effect and with new design. Increased perception of premium quality and freshness with new design. Intention to buy in pretest (qualitative interviews): 94% of test participants.
