Yoggi Relaunch Camapign – Now more fruit!
Relaunch and repositioning of the Yoggi Core Brand. Packaging design, overall communication concept and product awareness campaigns. This to communicate that the products had been reformulated and now contained more fruit.
National and International Awards:
Golden Egg (advertising) and a Silver Egg (Integraded Campaign) in the Swedish Golden Egg Awards, Gold (Print) in the Eurobest Awards, Gold (Outdoor) in the Eurobest Awards.
Relaunch and repositioning of the Yoggi Core Brand. Packaging design, overall communication concept and product awareness campaigns. This to communicate that the products had been reformulated and now contained more fruit.
National and International Awards:
Golden Egg (advertising) and a Silver Egg (Integraded Campaign) in the Swedish Golden Egg Awards, Gold (Print) in the Eurobest Awards, Gold (Outdoor) in the Eurobest Awards.
Brand Awareness campaign, Ads – “Now more fruit”
Brand Awareness campaign, Outdoor – “Now more fruit”A nationwide, close to purchase, outdoor campaign with specially adapted motifs based on distance to the store. Intended to give associations to the hand-painted signs that often can be seen during summer, where fruit is sold along the roads.
Brand Awareness Campaign, Event / Product Sampling – “Now more fruit”A product sampling event where a Yogi stand was located in the fruit markets of Stockholm, Gothenburg, and Malmö.
