Absolut Vodka – New Photographic Style and Visual Expression for a Global Redesign Launch Campaign
A new photographic style and visual expression for the Absolut brand, implemented in a global launch campaign of the Absolut bottle redesign. Lifestyle as well as Product in situ. Images to be used globally in Social Media, Online, Out of Home, Retail, Print and more. Total amout of assets delivered to the markets: 2 500.
Team Absolut: Global Marketing: Steve Brow, Global Head of Brand Creative: Filip Kiisk, Global Social Media Lead: Ylva Lundberg, Creative Director: Mitte Blomqvist, Art Director: Erik Bielke and Elise Björner, Account Manager: Johanna Törnblom, Photographer: Emil Larsson, Tobias Lundkvist and Anders Kylberg Production: Parapix, Sebastian Aaseby, Viktor Axberg and Isabelle Beckman Stylist: Emma Thorstrand, Setdesign: Olle Nyman Drinkar design: Purfict AB Post: Niklas Axelsson, Joakim Rissveds
A new photographic style and visual expression for the Absolut brand, implemented in a global launch campaign of the Absolut bottle redesign. Lifestyle as well as Product in situ. Images to be used globally in Social Media, Online, Out of Home, Retail, Print and more. Total amout of assets delivered to the markets: 2 500.
Team Absolut: Global Marketing: Steve Brow, Global Head of Brand Creative: Filip Kiisk, Global Social Media Lead: Ylva Lundberg, Creative Director: Mitte Blomqvist, Art Director: Erik Bielke and Elise Björner, Account Manager: Johanna Törnblom, Photographer: Emil Larsson, Tobias Lundkvist and Anders Kylberg Production: Parapix, Sebastian Aaseby, Viktor Axberg and Isabelle Beckman Stylist: Emma Thorstrand, Setdesign: Olle Nyman Drinkar design: Purfict AB Post: Niklas Axelsson, Joakim Rissveds
